Over 17 years industry experience gained on both sides of the globe has provided me a healthy awareness working within the top levels of the creative and strategic processes for global brands, on international campaigns.

I began my journey into the creative industry as an apprentice sign-writer straight out of school. Having mastered my trade and deepened my love for painting and design I undertook my Bachelor Degree in Media Arts graduating with a double major and best in class. The majority of my professional career has been spent working out of elite boutique agencies which has allowed me to grow from a pixel perfect digital artist to a 360 degree integrated Creative Director gaining market leading knowledge of the intricacies within every touch point of an agency’s offering.

Core values that direct everything I do are bred out of sheer passion, hard work and dedication. As an international sportsman torturous training sessions allowed me to discover not just how far I could push myself, but a belief in what I can achieve. That competitive nature infects everything I do and those I bring along with me.

FOSTERING LEADERSHIP

What is the food of a leader. It is knowledge. It is communication. It is story.

Starting my career as the person who literally swept the sheds every morning before work shaped the way in which I lead my teams today, appreciating never to be to big for the small things.

In our industry we strive to be leaders in the way that helps our clients tell their story. Within a team that same ethos is applicable in helping each other tell our own. Only buy knowing yourself can you become an effective leader. By connecting that personal meaning to a higher purpose you create belief, and a sense of direction, only then can you begin to create progressive and effective ideas.

I foster attitudinal change by developing individuals ability to take the lead and setting bench marks higher than necessary to build pressure. I believe pressure is a privilege – if you’re not under pressure your not important. Leaders create Leaders.

CULTIVATING CULTURE

Culture is the catalyst for growing character.

Character is essential to individuals and the cumulative character of your team is the back bone for a winning environment. Leaders create the right environments for the right behaviours to occur, behaviours that create a culture for everyone to believe in and to grow within. The way you behave will inevitably bring out the best, or worst of your capability.

We should never just do something because we are good at it. Do something your good at, because you love doing it. That behaviour becomes infectious. By creating a unified approach and a unified purpose in my teams the by-product is a unified passion. If we are all aligned doing what we love we build an extremely powerful environment to be a part of.

Giving over responsibility to empower those around us, giving every individual the responsibility to make a difference. When you instil values to nurture only the best – you often only get the best.