The objective was to deliver a proposition and on-going campaign to launch Speedo’s new H20 active female fitness collection.

The challenge was to re-appraisal Speedo in women’s minds generating a behaviour that for the first time steered the brand beyond just swimming.

Our strategy was to reposition Speedo in the minds of it’s target audience as a brand that isn’t just about swimming lengths.

With it’s new female fitness collection our aim was to show how to get fit and have fun – in and around the pool –without always having to reach for your goggles.

We build an authentic campaign built upon a lifestyle of inspiration.

By promoting a body-confident, body-positive message that reflects the ‘strong not skinny’ mentality of our fitness crazed audience we educated them towards incorporating water based workouts into their fitness regime as a sure fire way to help get even better results.

Breaking perceptions and empowering an own able movement

We created the Immerse yourself campaign to inspire female enthusiasts to introduce water based activities as part of their workout routine. Immerse yourself spoke directly to their overindulgent attitudes and desires to try or champion new challenges.

We demonstrated that with Speedo’s stylish new women’s range you’ll have the confidence to always look your best no matter if your working out in, or out of the water. Providing one less barrier when it comes to getting in the water, allowing you to focus on what really matters, you.