I was promoted to Group Creative Director as part of an organisation re-structured that saw the founder and previous CD shift to lead and grow the strategy department as Group Strategy Director.
My ability to lead across all touch points of an agencies offering as well as contribute critical creative thinking to the strategic process enabled me this great opportunity. I am responsible for creative solutions that ensure continued excellence in values lead, purpose driven storytelling across the all agencies and clients within the group.

The parent company of Lion Digital, I was quickly pulled into leading a lot of their pure creative projects working in tandem with their CD. Within 6 months I was promoted to Group Art Director and utilising my wealth of experience working across traditional creative, design, digital and video I am responsible for ensuring continued best in class output across the four world class agencies with in the group.

I joined Lion to deepen my knowledge and capabilities within a pure digital environment. Within the first year I totally re built the design team and had involvement doing the same to both dev and project management teams all to meet my exceptional high standards of talent. I helped lead on a multitude of new business pitches which lead to rapid growth for the company and best of all the opportunity to work with some incredible UK and European brands.

Freelancing across London to gain experience in larger agency environments, I worked as part of creative and design teams for agencies such as: BBH, WCRS, DAD, Iris and Karmarama to name a few.

As creative lead for the boutique top 100 London agency my role was extremely broad. I was in charge of the daily running across the full studio, covering the design, digital and creative teams and responsible for all recruitment allowing me the opportunity to build my own successful team. I was solely in charge of the art working and despatch of creative to a global market. My diversity allowed me to work as both lead designer and art director leading digital, integrated and above-the-line businesses.

I joined the great team at The Minimart, a creative agency working out of Soho, London at an exciting time of growth for the company. My role was split utilising my years of experience in lead design and my integrated art direction knolwege to help inspire the creative output across their range of global clients and to continue the amazing growth the agency was enjoying.

My role required working directly with the CD from initial brief, developing the creative look and direction of campaigns, working all the way through to pixel perfect finished art. A confident ability to communicate also meant I was part of any presentation that required the presence of an Art Director throughout the process. I have experience working across a broad media spectrum ranging from print advertising, POS, publication, direct marketing, TV and motion graphics as well as website design and online material.

My ability to interpret strategic ideas and stick-figure briefs, saw me move very quickly through the ranks from eager Junior to Senior Designer within the agency, eventually taking on all major creative projects. My design diversity and photography education allowed me many opportunities to Art Direct and assist with the production of several television commercials gaining valuable experience working closely with photographers and film crews on a huge spectrum of shoots across Australasia.